Mazda Brand Campaign
Mazda have been making cars in their hometown of Hiroshima for nearly a hundred years. Yet despite this success, Mazda came to realise that nobody really knew much about the company, its people and its unique history.
The solution to this problem was a documentary style campaign that told the true stories about Mazda, its history and its unique way of thinking through the people who have shaped it.
The long-format online films were supported by print ads, brochures and mailings.
< Back to Overview